Shoppers Filled Stores Saturday Looking for Deals

If the thought was the Christmas rush was over as of Christmas Day, think again.

The day after Christmas is considered the third-busiest shopping day all year following just Black Friday and Super Saturday, according to ShopperTrak analytics.

Shoppers filled stores on Saturday, returning unwanted gifts, spending gift cards and shopping along the way.

Many retailers had post-Christmas specials on many items in the store

Today, more and more people are shopping online for their holiday gifts, which mean many of the returns will be taking place through the mail and that will throw off the traditional return process in stores this season.

However, there are shoppers that prefer to make their returns in stores if things do not fit so they would rather shop at brick and mortar businesses than online.

Most of the brick and mortar stores will allow their customers to make a store return even though an item was bought online. In fact, the buy online, return to the store, has an acronym of its own in the industry as BORIS. Retailers are touting that concept levering it as a way of competing on convenience against on the stores.

For some of the families shopping, the shopping trip post Christmas had a holiday feel in of itself, a way to register a few more magical Christmas moments out of the holiday.

Some families even have members that request all gift cards to a certain shopping area or a huge mall, such as the Sawgrass Mills Mall in Sunrise, Florida. They then shop the day after Christmas using all their gift cards.

The family members spend time together and they end up buying exactly the clothes or other items they want so they cannot second guess the choices of others.

Another huge draw for shoppers on December 26 is the sales. Prices are dropping steady from Black Friday through Christmas Eve, but they kick in even more so the day after Christmas as retailers know they must make room for their new inventory.

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