A day before the annual hardware event that occurs during the fall, Amazon is finally making a significant partnership announcement. The company has created a Voice Interoperability Initiative that works as a Statement of Intent from 30+ companies that states that they will try their best to ensure that the devices shall work in sync with several digital assistants at any given moment.
For example, one can talk with either Cortana or Alexa using the very same smart speakers. All they have to do is use the appropriate word to wake the voice assistant. Dave Limp, the Amazon SVP of Devices and Services, stated that users would surely want headlines stating that there will be one smart Voice Assistant to rule any variant of intelligent devices. However, that might not be possible at the moment. The implementation of Voice Assistants isn’t a sporting event that requires one winner. The fact that there are going to be multiple Voice Assistants has been made clear. This is why the company along with its partners have come together to add several Voice Assistants to a single platform.
This initiative has been signed in by multiple companies that create both hardware and software for the voice assistants. These names include Baidu, Bose, BMW, Ecobee, Cerence, Logitech, Harman, Salesforce, Microsoft, Sonos, Sony Audio Group, and the list goes on. However, there are three very important companies that have been missing from this initiative which include Samsung, Apple, as well as the search engine giant, Google.
The companies that are on board this initiative have also indicated that they are all up and ready for the new move in the Voice Assistant market. Intel also mentioned that its 10th Generation chips would work with several assistants starting this year. Apart from that, Qualcomm mentioned that its chipsets have already started showing signs of sync with multiple wake verses.
If you can read between these lines, you can see a gentle sign of how Apple and Google have led to the unfriendliness of their platforms to 3rd party assistants. More intriguing is the fact that other companies now seem very eager to bring in their personal Voice Assistants over the Echo devices. Marc Benioff, the CEO of Salesforce mentioned that they are all very keen to work alongside Amazon as well as other leaders of the industry to make their CRM assistant named Einstein Voice accessible over any given device.